BME Unite is a collective of biomedical engineering (BME) academics dedicated to advancing health as a right for all. Seeking a refreshed visual identity, the organization wanted a logo that symbolized unity, science, and connection in a more distinctive and innovative way. The previous handshake icon, used since 2020, lacked uniqueness and modern appeal. To create a meaningful design, I conducted in-depth research on centering margins, scientific branding aesthetics, and social justice visual language. Market analysis revealed a balance between clean, innovative design and the more dynamic, community-driven feel of social justice brands.