What we did

Brand Identity

Industrial With a Bold Touch

The objective of this refresh is to develop a refreshed visual identity for NextEra Energy that embodies the core values of modern energy. Innovation, sustainably, reliability, and accessibility. As a national leader in clean energy, NextEra's brand must visually communicate its forward thinking mission, cutting edge technology, and commitment to environmental responsibility. This project will reimagine the company's logo, craft a cohesive icon system, and apply the updated brand across real world touch points to strengthen recognition, clarity, and trust with residential, commercial, and institutional audiences. Through a strategic and research driven design process, the new identity will position NextEra as a future of energy. Bold, clean, and connected.